Shoppers Stop recently launched a new brand in collaboration with Femina called ‘Femina FLAUNT’ at its store in Juhu and I got an opportunity to attend the launch event and check out the new range first hand.
‘Femina
FLAUNT’ is very fashion-forward and features a premium chic range of clothing,
shoes, bags and accessories at seriously affordable prices, ranging from Rs. 549 – Rs 5499. The collection will be exclusively available at Shoppers Stop stores.
I found the collection to be super chic with interesting mix of colors, fabrics, contemporary silhouettes, prints, florals and detailing.
The collection has a vast array of styles ranging from a ‘relaxed look with a street smart
attitude', a sharp ‘desk to dinner’ look as well an impressive range of glittery pieces - perfect for the upcoming party season.
The collection has an array of autumn hues - shades of grey, walnut & coffee, powder whites with accents of berry reds & deep blondes.
Contour skirts, power and pleated dresses give work wear a chic twist. Contemporary patterns, trendy prints, smudgy florals, sharp construct and detailing add to the exclusivity of the collection. Further, any day-look can be layered with trendy shrugs, cardigans and colorful jackets to create an equally stylish evening look. The collection also features a special edition premium ‘Evening’ line that includes sequin-embellished dresses and little black dresses, amongst others for the upcoming festive and party season.
The collection also features a fabulous footwear range – peep toes, wedges, espadrilles for the street look, suede to gloss faux leather, ankle boots and ballerinas
Contour skirts, power and pleated dresses give work wear a chic twist. Contemporary patterns, trendy prints, smudgy florals, sharp construct and detailing add to the exclusivity of the collection. Further, any day-look can be layered with trendy shrugs, cardigans and colorful jackets to create an equally stylish evening look. The collection also features a special edition premium ‘Evening’ line that includes sequin-embellished dresses and little black dresses, amongst others for the upcoming festive and party season.
The collection also features a fabulous footwear range – peep toes, wedges, espadrilles for the street look, suede to gloss faux leather, ankle boots and ballerinas
Also a part of the collection is a stylish range of handbags – from slings and bags to clutches and stylized backpacks.
Look 1 is a classic night look, perfect for a date night, dinner or even a party. I styled this stunning midnight blue sequin crop top, with a relaxed silhouette with this white printed pencil skirt. The sequin crop top is so glamorous and is a must have this party season. I totally loved the figure flattering fit and interesting pattern play of this pencil skirt. I accessorized the look with this gold snakeskin clutch, the perfect glamorous finishing touch to a party ensemble.
The second look was the perfect 'desk to dinner' look. This look was more casual chic with a formal touch. I wore this tan dress with a belt layered with this floral scuba jacket. The tan dress has a very relaxed silhouette perfect for work, it's both stylish and super comfy for the day. You can take this tan dress from day to night so effortlessly by layering it with this super chic floral jacket and carrying a metallic bag. This floral jacket is one of my favorites from the collection, it's super trendy, utilitarian and the dark florals make it so perfect for autumn-winter. I accessorized the look with this rose gold structured bag and these burgundy wedged ankle boots, both I consider a total must have to elevate a casual chic look this season.
The ‘Femina FLAUNT’ collection is a very fashion forward collection at super affordable prices.
Apart from the Juhu Shoppers Stop store, the collections are available at Andheri, Bandra & Malad. The brand will be rolled out in 17 Shoppers Stop stores across the country and at the Shoppers Stop website over the next 3-4 weeks.